Tuesday, May 8, 2012

Eat the Document

eatthedocumentWith all the press releases masquerading as news, Techmeme has felt more like Craiglist for articles in the past few months, or is it years. But recently we finally got some real news, when Google of all people released Gdrive. We knew of course that it was coming, but not how it would actually feel when it got here. I haven?t signed up yet, but already it?s a big deal for me. I haven?t signed up because the iOS versions are not done, or ready, or whatever imminent means. When they are shipped, I?m there. Gdrive is the kind of disruption that lurks beneath the surface, behind the marketing campaign, irrespective of even Google?s position in the market. It is like Gmail was when it started, a harbinger with real muscle that marks the beginning of something bigger than a single vendor.

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