Is Online Shopping is Here to Stay - PDF

Is Online Shopping is Here to Stay


Computer screens are slowly replacing showroom windows. China and India are today one of the
fastest growing online shopping markets in the world, although they have a long way to catch up with
Europe and US. As compared to last year, the online shopping market grew by 18% in India, which is
an extremely healthy growth rate. That too in the present economic slowdown, the world is going
through.

The coming of computer and the internet has definitely made our life comfortable and luxurious.
People have now started exploring ways and means to use this fast changing technology to their
benefit. Everything, from banking to paying bills and from booking a ticket to placing the order with a
restaurant, everything is done online. Online shopping is also fast becoming a big hit especially with
youngsters.

Online shopping has its positives but when shopping online, check the authenticity of the shopping
portal. As in any business, there are a number of fraudsters, who are there to dupe you. It is
important therefore to notice a couple of things about shopping portals before dealing with them. In
case of big stores, they regularly advertise about their shopping portals, but still it is better to be safe
than sorry. There are some basic visual safety symbols, which indicate the vendor's legitimacy such as,
VeriSign logo or a green browser address bar MasterCard SecureCode or PCI Compliant to show PCI
DSV compliance. These are a definite sign that the website is valid and safe for online shopping and
other transactions.

Secondly, genuine websites have their addresses starting with 'https: //'. Here the letter's' stands for
security, which implies that the communication between your browser and website's server is
encrypted. Therefore, it is secure and cannot be intercepted by third party fraudsters.

The online shopping stores are increasing in number, as people are finding it tough to find time due to
pre-occupation with their jobs. These online shopping portals provide the customers with almost
everything they need. Whether it is buying books online or magazines, food & wine, gifts and flowers,
apparels, home appliances, electronics, mobiles, cameras and many more, you find it all, with just a
click of mouse. Importantly you get a better deal from online shopping portals than you would from a
brick and mortar shop. Take the example of Dominos. You get better offers if you order online as
compared to placing an order over the phone.

There is also a silent consolidation taking place in this Industry. With mergers and acquisitions
happening one will see in times to come fewer portals. Large conglomerates would have acquired the
smaller ones and there will be serious players left in the field. This is what happened to the Mobile
Industry. This would be good for the Industry as the larger the volumes they deal in they would be
able to offer the products at a competitive price. A win win situation, for the customer!
We are poised to see exciting times ahead as this Industry unfolds itself as these are still nascent stage
in India.

Know More - online shopping in india, online books

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Source: http://pdfcast.org/pdf/is-online-shopping-is-here-to-stay

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